Y-Films, the Youth Wing of Yash Raj Films, has won 12 trophies (including one partnering Mindshare and Hindustan Unilever) at the prestigious 2016 EMVIES – the Media Impact and Effectiveness Awards organised by the Advertising Club, Bombay. The list of awards comprises two bronze, three silver and seven gold trophies.
Y-Films bagged two trophies for their web series Bang Baaja Baaraat with Lakme, nine for India’s 1st Transgender Band, the Brooke-Bond Red Label 6-Pack band and one for Y-Films overall as Best Media Partner of the Year – Digital.
Said Ashish Patil, Head of Y-Films, “We’re truly blessed at Y-Films to have viewers who love the ballsy stuff we cook up. This mad haul at the EMVIES wouldn’t have been possible if not for the incredible folks at Mindshare & Hindustan Unilever who have the balls to back these crazy ideas and push us for more. All we can say is gear up bro, we’re just only getting started!”
Added Gaurav Jeet Singh, Head Media Services, South Asia Hindustan Unilever, "We are very excited on winning an EMVIES, because it brings together what you work for through the years. It brings together our partners, key partner being, of course, Mindshare. The kind of work which these partners do for us is a result of fine determination and hard work. All the planners, all the young media planners in the agencies have done such brilliant work. So it means a lot.”
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