SRK's Fan set to release in China

As a birthday gift to Shah Rukh Khan (November 2), Yash Raj Films (YRF) will release the King Khan starrer Fan in China this weekend. Avtar Panesar, Vice President International Operations, YRF said, “Shah Rukh Khan is adored in all over the world and of course, equally in China. With the release of Fan across China, we are delighted to offer his fans a chance to experience the movie in their language. In our ongoing endeavours to take Indian cinema to all corners of the world outside of India, we are confident that his growing audiences in China will embrace this film as here as well and continue to build a solid base for Indian cinema.”

The movie will be screened in major Chinese cities like Beijing, Shanghai, Nanjing, Chengdu and Chongqing. The German fans of the actor are also in for a treat as well, since a German language DVD and Blu Ray of the film will also release across Germany this weekend.

Befikre's trailer creates ripples online

The trailer of Aditya Chopra's Befikre has broken all online records for any Hindi film with 10 million views in just 24 hours! This magical number of 10 million is especially significant, despite the trailer being launched at an odd hour of midnight India time. Apart from this, the trailer has also some more achievements to its credit. Check below:

#BefikreIndia was a trending topic in India for more than 13 hours on Twitter.

Apart from India, the trailer also trended in Paris, Australia, Germany etc.

Trailer subtitles available in the following 5 foreign languages: (Arabic/French/German/Spanish/English).

Trailer text translation in 11 foreign/ regional languages: (Arabic/French/German/Spanish/Hindi/Marathi/Punjabi/Gujarati/Bengali/Tamil/Telugu).

When Ranveer stripteased in Befikre

Aditya Chopra’s Befikre, is in the news for its historic, unique trailer launch at the Eiffel Tower in Paris. Now, the buzz is that the trailer of the film with Ranveer Singh and Vaani Kapoor in the lead promises some surprises. One surprise is a bold striptease act by Ranveer in the trailer. This isn’t an accidental, slip up written into the script; instead it’s a bold strut in bare minimum, flaming red underpants by the flamboyant superstar! The leading lady Vaani also has a tease in store for you.

 

Befikre's trailer launch to be held at the Eiffel Tower

Ask any die-hard romantic about his or her favourite city, the answer would be Paris. For years, romance and Paris go synonymous. And talk of Eiffel Tower in the city, it is the most iconic location in Paris. For the first time ever, the Eiffel Tower, a monument that had 7 million people flocking to it every year, will host a unique event i.e. the trailer launch of a film.

The trailer of Aditya Chopra's Befikre produced by Yash Raj Films and starring Ranveer Singh and Vani Kapoor will be held at the venue on October 10. Ranveer and Vaani will turn up in style for this first of its kind evening, saluting a mint fresh, celebratory and youthful love story. Befikre captures the Parisian spirit of freedom and impulsive living. In this evening, befittingly, cinema will have captured it’s own special moment in history and create an evergreen memory. Set to release on December 9, the countdown to this Befikre romance begins with this first of its kind trailer launch.

The SRK-Salman show at Busan this year

Shah Rukh Khan and Salman Khan have something worth cherishing to look forward to. SRK's Fan and Salman's Sultan, both produced by Yash Raj Films will be screened at the 21st Busan International Film Festival in South Korea this year. The festival will also serve to kick start the campaign for the theatrical release for both films in South Korea. Fan will be shown in the A Window on Asian Cinema section and Sultan, will be screened at the popular Open Cinema section. Considered as Asia's biggest film festival, some 300 films will be screened from 29 countries this year.

The festival will be held between October 6 and 15. 

YRF to honour Indian gold medal winners at the Paralympics

Yash Raj Films (YRF) had earlier announced that it would honour Indian athletes winning gold at the Rio Olympics with a cash reward worth Rs 10 lakh each. None lived up to the expectations though, but now the production house will reward Paralympian gold medal winners with the same amount. So far India has bagged two gold medals thanks to high jumper Mariyappan Thangavelu and javelin thrower Devendra Jhajharia. Hopefully more are awaiting us.

BhaiJAAN, Bollywood is all yours

The news of the year! Salman Khan and Katrina Kaif will star in the sequel to Ek Tha Tiger. Breaking news, when it comes to the Hindi film industry. A MEGASTAR who has faced the worst of humiliations and an actress still trying to cement her place in the film industry are back together.

Kudos to the film industry and the biggest production house in the country which has roped in the biggest box-office churner and the prettiest actress in town. For Yash Raj Films and any other production house, the BAD BOY of Bollywood still matters because it's his very presence on screen that shoots up the currencies all across the world. And an actress who has had two back-to-back disasters in Fitoor and the over-hyped Baar Baar Dekho, the very existence of a Salman Khan turns things around.

Rewind! There were rumours that it was Salman who was initially offered Chak De! India. He refused because he demanded the price he deserved. Yash Raj didn't budge but SK (Salman Khan) stayed put. Entered the King of Bollywood (Shah Rukh Khan) and the film was a success. But Shimit Amin who directed the film must be regretting that the deal between Salman and Yash Raj didn't materialise. A Salman Khan or his very presence irrespective of the negativity his actions exude still wields a clout. After all, Yash Raj Films' biggest hit Sultan had the guy from Galaxy Apartments, Bandra, Mumbai playing the male lead and not someone residing at a palace called Mannat across the same stretch.

He may have been in the news for allegedly beating his girl-friend, being involved in a hit and run case, killing black bucks and so on. But when it comes to the box-office, it's this BAD GUY who can never be IGNORED. Because, it's only BHAI who can make producers, directors, exhibitors and others associated with his project smile their way to the bank.

So, as we head towards the bed after celebrating Eid, thanks Yash Raj for finally vindicating the fact that the days of over-hyped megastars are over. It's revenues that matter.

Awards galore for Y-Films at EMVIES, 2016

Y-Films, the Youth Wing of Yash Raj Films, has won 12 trophies (including one partnering Mindshare and Hindustan Unilever) at the prestigious 2016 EMVIES – the Media Impact and Effectiveness Awards organised by the Advertising Club, Bombay. The list of awards comprises two bronze, three silver and seven gold trophies.

Y-Films bagged two trophies for their web series Bang Baaja Baaraat with Lakme, nine for India’s 1st Transgender Band, the Brooke-Bond Red Label 6-Pack band and one for Y-Films overall as Best Media Partner of the Year – Digital.

Said Ashish Patil, Head of Y-Films, “We’re truly blessed at Y-Films to have viewers who love the ballsy stuff we cook up. This mad haul at the EMVIES wouldn’t have been possible if not for the incredible folks at Mindshare & Hindustan Unilever who have the balls to back these crazy ideas and push us for more. All we can say is gear up bro, we’re just only getting started!”

Added Gaurav Jeet Singh, Head Media Services, South Asia Hindustan Unilever, "We are very excited on winning an EMVIES, because it brings together what you work for through the years. It brings together our partners, key partner being, of course, Mindshare. The kind of work which these partners do for us is a result of fine determination and hard work. All the planners, all the young media planners in the agencies have done such brilliant work. So it means a lot.”

Yash Raj formally announces film starring Big B and Aamir

The stories were doing the rounds for a while but Yash Raj Films has finally made the formal announcement. Years back Amitabh Bachchan and Aamir Khan were supposed to star together in a film with Madhuri Dixit giving them company. But the film got shelved. However, Yash Raj and director Vijay Krishna Acharya have done a casting coup of a sort by bringing the two megastars together for Thugs of Hindostan, the shooting of which will begin soon.

According to Yash Raj, the name of the leading lady will be revealed in time and there are many more surprises in the kitty. The film will hit the theatres in Diwali next year. While Big B has worked with the other two Khans, Shah Rukh and Salman, this is the first time that he will share screen-space with Aamir. 

Shah Rukh's Darr set to make a comeback in a new avatar

Y-Films, the youth films wing of Yash Raj Films, is coming up with a reboot of the Shah Rukh Khan-starrer Darr as a five-part mini series titled Darr 2.0. The teaser of the film is already out.

Darr 2.0 will have the characters of Rahul, Kiran and Sunil from the original, but in an entirely new milieu, weaved in a modern, original tale of obsession and fear in the age of cyber stalking and digital crimes. The series talks of online privacy invasion and social media harassment that can take a dangerous and disturbing turn, if unchecked.

Darr directed by the Late Yash Chopra, also the founder of Yash Raj Films released in 1993 and also starred Sunny Deol and Juhi Chawla among others. The film dealt with Rahul's (SRK) obsession with his college mate Kiran played by Juhi Chawla.

The fifth original Y-Films series, Darr 2.0, is directed by Vikas Chandra, a Sundance Screenwriters Lab Fellow and Associate Creative Producer on YRF’s Detective Byomkesh Bakshy and produced by Ashish Patil, Head of Y-Films. It has a story by Nikhil Taneja, with screenplay and dialogues written by Shubham Yogi and Taneja. The cast will be announced soon. The five-part series will be out soon on the Y-Films channel.

Here's the link to the teaser: https://youtu.be/V1aP9a8-yKg