Befikre to be premiered at the Dubai International Film Festival

Since the day the trailer of Aditya Chopra's comeback directorial venture Befikre was launched, the film has been making the right noises. And, now the premiere of the film will be held at the 13th Dubai International Film Festival (DIFF). Befikre set to release on December 9, will have its premiere on December 8 in Dubai. The romantic film starring Ranveer Singh and Vani Kapoor in the lead will be the red carpet gala of the festival’s celebrations on that day.The festival will be on between December 7 and 14.

Say Abdulhamid Juma, Chairman, DIFF, “The World Premiere of the eagerly anticipated Befikre from Yash Raj Films and directed by the incredibly talented Aditya Chopra following a hiatus of seven years is a major scoop for DIFF. This refreshing new film will appeal not just to the expatriate community but also to Arabs who have a strong affinity for Bollywood films.”

This will also be the fourth time that a film from Yash Raj Films will be premiered at DIFF. Earlier Kabul Express, Rocket Singh: Salesman of the Year and Ladies vs Ricky Bahl were premiered at the prestigious film festival.   

Now, another first for Yash Raj's Befikre

Setting the trend for entertainment conversations in India, Twitter has launched the first-ever emoji for a Bollywood film. And Yash Raj Film’s Befikre starring Ranveer Singh and Vaani Kapoor slated for release on December 9 is the lucky one.

From November 10, fans in India have been given an opportunity to join the conversation around the film and simply Tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre to use the specially designed emoji curated by Twitter. The emoji appears next to the hashtag in the Tweet and is designed like the Eiffel Tower of pink hearts, bringing alive the Parisian essence of the film.

Befikre directed by Aditya Chopra had its trailer launch at the Eiffel Tower in Paris. Using Periscope, the Befikre team live-streamed the launch from Paris to give their fans back home in India an interactive, real-time experience and a chance to engage with the leading actors. More than 3000 fans participated in the conversation with Ranveer and Vaani using the hashtag #BefikreTrailer.

Befikre's trailer creates ripples online

The trailer of Aditya Chopra's Befikre has broken all online records for any Hindi film with 10 million views in just 24 hours! This magical number of 10 million is especially significant, despite the trailer being launched at an odd hour of midnight India time. Apart from this, the trailer has also some more achievements to its credit. Check below:

#BefikreIndia was a trending topic in India for more than 13 hours on Twitter.

Apart from India, the trailer also trended in Paris, Australia, Germany etc.

Trailer subtitles available in the following 5 foreign languages: (Arabic/French/German/Spanish/English).

Trailer text translation in 11 foreign/ regional languages: (Arabic/French/German/Spanish/Hindi/Marathi/Punjabi/Gujarati/Bengali/Tamil/Telugu).

When Ranveer stripteased in Befikre

Aditya Chopra’s Befikre, is in the news for its historic, unique trailer launch at the Eiffel Tower in Paris. Now, the buzz is that the trailer of the film with Ranveer Singh and Vaani Kapoor in the lead promises some surprises. One surprise is a bold striptease act by Ranveer in the trailer. This isn’t an accidental, slip up written into the script; instead it’s a bold strut in bare minimum, flaming red underpants by the flamboyant superstar! The leading lady Vaani also has a tease in store for you.

 

Befikre's trailer launch to be held at the Eiffel Tower

Ask any die-hard romantic about his or her favourite city, the answer would be Paris. For years, romance and Paris go synonymous. And talk of Eiffel Tower in the city, it is the most iconic location in Paris. For the first time ever, the Eiffel Tower, a monument that had 7 million people flocking to it every year, will host a unique event i.e. the trailer launch of a film.

The trailer of Aditya Chopra's Befikre produced by Yash Raj Films and starring Ranveer Singh and Vani Kapoor will be held at the venue on October 10. Ranveer and Vaani will turn up in style for this first of its kind evening, saluting a mint fresh, celebratory and youthful love story. Befikre captures the Parisian spirit of freedom and impulsive living. In this evening, befittingly, cinema will have captured it’s own special moment in history and create an evergreen memory. Set to release on December 9, the countdown to this Befikre romance begins with this first of its kind trailer launch.