Setting the trend for entertainment conversations in India, Twitter has launched the first-ever emoji for a Bollywood film. And Yash Raj Film’s Befikre starring Ranveer Singh and Vaani Kapoor slated for release on December 9 is the lucky one.
From November 10, fans in India have been given an opportunity to join the conversation around the film and simply Tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre to use the specially designed emoji curated by Twitter. The emoji appears next to the hashtag in the Tweet and is designed like the Eiffel Tower of pink hearts, bringing alive the Parisian essence of the film.
Befikre directed by Aditya Chopra had its trailer launch at the Eiffel Tower in Paris. Using Periscope, the Befikre team live-streamed the launch from Paris to give their fans back home in India an interactive, real-time experience and a chance to engage with the leading actors. More than 3000 fans participated in the conversation with Ranveer and Vaani using the hashtag #BefikreTrailer.
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