abof launches India’s first athleisure fashion brand, SKULT, exclusively on its portal. This brand is in partnership with actor Shahid Kapur, who has built an iconic reputation through his movies. Shahid says, “SKULT is about free styling. SKULT is about fashion and functionality. It is about being yourself wherever you are. It's about apparel that's an extension of your body. That allows you to express yourself with no restrictions or rules. Sometimes clothes that are cool feel too restricting. This line sets you free. Own style. Don't let style restrict you.”
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