The logo launch of Bibia Films' debut venture Jeena Isi Ka Naam Hai was held in Mumbai recently. The movie directed by Keshav Pannerly stars Arbaaz Khan, Ashutosh Rana, Rati Agnihotri, Prem Chopra, Supriya Pathak, Manjari Phadnis and Himash Kohli among others. The film releases on November 18.
The logo was unveiled by renowned film producer TP Aggarwal in the presence of Purnima Mead of Bibia Films and the cast and crew of the film. Talking about her decision to back this project, Mead said, “Getting a real good script these days is not an easy task. Having worked with Keshav before, we had absolutely no hesitation in green lighting it."
Director Pannerly said, “Jeena Isi Ka Naam Hai for me is a very special film as it would be my first full-length Hindi commercial film. More importantly the story of this film is very intriguing.” The film is at the the last leg of its schedule. Jeena.... has been shot at Mumbai, the royal palaces of Udaipur, New York, Manhattan and the constitutional hall in Washington DC.
The film presents the naïve vulnerability of human life, the sincere saga of love and pain, and the glimpse of human emotions in raw form. The story travels from a small town of Rajasthan to Mumbai and then New York.
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