There’s no stopping Anurag Kashyap and his team. A film many were not even aware of a month back, is now on everybody’s lips.
Udta Punjab
starring Shahid Kapur, Kareena Kapoor and Alia Bhatt is trending on
social media. Thanks to the producers’ stand-off with the Central Board
of Film Certification (CBFC) over the cuts ordered by the latter, the
film has unexpectedly got unprecedented publicity. The tiff may be
uncalled-for much to the anger of Kashyap (one of the producers), yet
deep down he must be elated at the fact that he hasn’t had to put that
extra effort to promote the film.
Perhaps, if
Udta Punjab
goes on to break box-office records, everyone associated with the film
should thank CBFC’s chairman Pahlaj Nihalani. Had he not raised
objections to some scenes in the movie, it wouldn’t have garnered so
much of attention. Let’s not get into the details of what actually
transpired since it has already been written about, what is noteworthy
is the undue publicity Nihalani has given to the film.
Call it political pressure or misuse of office, Nihalani unknowingly with his actions has everybody talking about
Udta Punjab.
Mahesh Bhatt, Amitabh Bachchan, Aamir Khan, Shatrughan Sinha, Amarinder
Singh, Arun Jaitley, Arvind Kejriwal—the list is endless. Such an
impact the film has had, that the Prakash Singh Badal government in
Punjab has introduced a programme called
Ubharda Punjab (Rising Punjab) to tackle the drug menace in the state,
Udta Punjab talks about. As per reports, the programme was launched on April 16 a few days after the film’s trailer launch.
If
we rewind, never before a Hindi film in recent times, has created such a hype the
ripples of which are felt cutting across professions. Rest assured,
Udta Punjab
will have a big opening whenever it releases-- perhaps the biggest so
far this year. And if the contents (the point of the debate) are lauded
by the audiences, Kashyap and his co-producers will be smiling their way
to the bank.
Like in politics, there’s no permanent friendship or
enmity in the world of showbiz. Don’t be shocked if Kashyap and
Nihalani bury the hatchet and jointly produce a film in the future-- may
be a sequel to
Udta Punjab. After all, the CBFC chairman has done such a big favour to Kashyap.
On
the other hand, if the film bombs at the box-office, all hell will
break loose. But, let’s stay positive and pray for peace and harmony…