Salman to be the face of a snacks brand

Bollywood superstar Salman Khan has been roped in as the brand ambassador for Yellow Diamond, one of India’s growing snack makers and the flagship brand of Prataap Snacks. Salman will be the face of the home-grown brand of potato chips, namkeen and extruded snacks.

Says the actor, "I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India's biggest snack food companies – a "Make in India" journey. Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”