Maybelline New York has announced its partnership with designer Masaba Gupta for Amazon India Fashion Week Spring Summer’17 to be held on October 15 in New Delhi. The collaborative effort titled Maybelline New York presents Masaba Gupta, includes the similar fearless motto of Make It Happen and incorporated the latest make-up trend of #GirlsGoneVivid this season.
Talking about her quirky, cosmopolitan collection, Masaba says, “I am extremely excited to be partnering Maybelline New York. The collection delves into the world of vivid and beautifully bold colours that illustrate the concept of quirky yet strong, independent women. The collection stands for Maybelline women who are confident, love expressing themselves and are go-getters in real life.”
The collection will capture the essence of New York’s diverse culture highlighting a chic, vibrant, cutting-edge, fashion forward appeal of an alternate era. A monochrome palette with bursts of colours like berry, purple, tangerine, coral and yellow will dominate the collection in tune with the new Maybelline New York Vivid Matte lipstick range that will be launching this season.
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