The news of the year! Salman Khan and Katrina Kaif will star in the sequel to Ek Tha Tiger. Breaking
news, when it comes to the Hindi film industry. A MEGASTAR who has
faced the worst of humiliations and an actress still trying to cement
her place in the film industry are back together.
Kudos to the film industry and the biggest production house in the country which has roped in the biggest box-office churner and the prettiest actress in town. For Yash Raj Films and any other production house, the BAD BOY of Bollywood still matters because it's his very presence on screen that shoots up the currencies all across the world. And an actress who has had two back-to-back disasters in Fitoor and the over-hyped Baar Baar Dekho, the very existence of a Salman Khan turns things around.
Rewind! There were rumours that it was Salman who was initially offered Chak De! India. He refused because he demanded the price he deserved. Yash Raj didn't budge but SK (Salman Khan) stayed put. Entered the King of Bollywood (Shah Rukh Khan) and the film was a success. But Shimit Amin who directed the film must be regretting that the deal between Salman and Yash Raj didn't materialise. A Salman Khan or his very presence irrespective of the negativity his actions exude still wields a clout. After all, Yash Raj Films' biggest hit Sultan had the guy from Galaxy Apartments, Bandra, Mumbai playing the male lead and not someone residing at a palace called Mannat across the same stretch.
He may have been in the news for allegedly beating his girl-friend, being involved in a hit and run case, killing black bucks and so on. But when it comes to the box-office, it's this BAD GUY who can never be IGNORED. Because, it's only BHAI who can make producers, directors, exhibitors and others associated with his project smile their way to the bank.
So, as we head towards the bed after celebrating Eid, thanks Yash Raj for finally vindicating the fact that the days of over-hyped megastars are over. It's revenues that matter.
Kudos to the film industry and the biggest production house in the country which has roped in the biggest box-office churner and the prettiest actress in town. For Yash Raj Films and any other production house, the BAD BOY of Bollywood still matters because it's his very presence on screen that shoots up the currencies all across the world. And an actress who has had two back-to-back disasters in Fitoor and the over-hyped Baar Baar Dekho, the very existence of a Salman Khan turns things around.
Rewind! There were rumours that it was Salman who was initially offered Chak De! India. He refused because he demanded the price he deserved. Yash Raj didn't budge but SK (Salman Khan) stayed put. Entered the King of Bollywood (Shah Rukh Khan) and the film was a success. But Shimit Amin who directed the film must be regretting that the deal between Salman and Yash Raj didn't materialise. A Salman Khan or his very presence irrespective of the negativity his actions exude still wields a clout. After all, Yash Raj Films' biggest hit Sultan had the guy from Galaxy Apartments, Bandra, Mumbai playing the male lead and not someone residing at a palace called Mannat across the same stretch.
He may have been in the news for allegedly beating his girl-friend, being involved in a hit and run case, killing black bucks and so on. But when it comes to the box-office, it's this BAD GUY who can never be IGNORED. Because, it's only BHAI who can make producers, directors, exhibitors and others associated with his project smile their way to the bank.
So, as we head towards the bed after celebrating Eid, thanks Yash Raj for finally vindicating the fact that the days of over-hyped megastars are over. It's revenues that matter.
No comments:
Post a Comment